Integration Services

All together now

We’ll help you connect data sources, build robust customer profiles, and activate your data for personalization across the customer lifecycle.

Personalization requires the right data at the right time.

There seems to be no shortage of first party customer data available. But when dealing with multiple data models, inconsistent quality, and disconnected systems, using that data for personalization can be challenging. Accessible data will make or break your ability to deliver timely and relevant customer experiences.

We’ll design and implement data integration solutions enabling you to build robust customer profiles, seamlessly track and manage consent, and readily access data for personalization—and maintain that intelligence as customers lapse and re-convert.

Ways we can help
 

  • We’ll help you power meaningful personalization by integrating reliable, real-time connections to data sources, systems, and third-party platforms.

    Whether you want to recognize loyalty, display inventory, or use AI to predict next-best-actions, we can help you access the data you need to enhance your customer’s experience and achieve your program goals.

  • As customers interact with your brand, they progressively build a rich profile of preferences and habits. We can help you mine this data to enable powerful decisioning that can increase engagement, loyalty, and customer lifetime value.

  • To personalize at scale, you’ll need a way to efficiently manage content at scale. 

    We can help you integrate a “headless” CMS into your content pipeline, isolating your content from your presentation code. Just imagine being able to author all your content for all your channels in one place, and automatically push that content into your templates without the need to touch or test HTML code.

  • Is your legacy ETL process too slow? Are you missing out on moments that matter because of data latency?

    We can help you re-integrate your data in real-time with APIs, not file drops, to deliver context at the right time. Welcome your new customers right away, not a day late.

Client Integrations

Next-best-action personalization

Activated AI-powered Pega decisioning to orchestrate and deliver highly relevant content across all outbound channels.

Cross-cloud synchronization

Accelerated the lead-to-opportunity cycle by coordinating sales and marketing activities in the Salesforce ecosystem.

Headless CMS solution

Enabled headless content management of personalized communications using Adobe Experience Manager.

Our wheelhouse

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Partner with Sequential

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