About Us
Making marketing automation work
Our mission is to help marketers create personalized, high-performing outbound communications programs that fully utilize first-party data and leading automation platforms.
Meet the team
Sequential Group was founded in 2020 by Josh McFarren and Luke Daigle, longtime agency leaders and collaborators known for creating best-in-class personalized marketing programs for companies like American Express and NBC Sports.
Recognizing that the future of personalization would require hybrid experts fluent in data, platforms, and customer experience, Josh and Luke formed a specialized consultancy to help clients connect the dots and bring ideas to life.
Today, Sequential Group is a trusted partner for established companies seeking next-level personalization in their customer lifecycle marketing.
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Principal, Delivery
Josh is a technical architect with 20+ years of experience developing digital products and using data to power sophisticated customer journeys.
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Principal, Experience
Luke is a creative and strategy leader with 20+ years of experience developing innovative solutions that help brands deepen their customer relationships.
Who we’ve helped
Where do you need support?
We’ll connect data sources and systems to your marketing platform—and activate those resources to power personalization across your customer lifecycle.
We’ll craft personalization solutions that combine data, content, and context to make your customer interactions and experiences easier, more useful, and more relevant.
We’ll build, configure, and optimize every aspect of your high-performing outbound communications program, helping you get the most value from your platform investments.
We’ll help you decide which platform aligns with your needs, and then systematically migrate and update your legacy programs, ensuring a smooth transition and a clean start.
Our wheelhouse
Partner with Sequential
Let’s level up your outbound marketing program.