Why we’re here

This stuff is tricky.

You have the data, the tools, and the vision. Yet personalization still feels like a moving target. Our mission is to help our clients reduce complexity and build marketing automation programs that take full advantage of first-party data and technology investments.

How we’re different

We connect the dots.

1-to-1 marketing requires precise coordination between strategy, data, creative, and technology. Sequential is a team of hybrid experts: strategists who understand execution, designers fluent in data, and technologists inspired by outcomes. Our blended skillsets enable us to bridge silos and turn ideas into action.

HOW WE WORK

One team, shared goals.

We work in concert with our client’s team, complementing existing workflows, expertise, and resources. We help stand up programs, but we also transfer knowledge and methods to enable clients to do more on their own. If ongoing support is what’s needed, we’re here for that, too.

WHAT WE DO

Experts from end to end.

1

Plan

strategic solutions that
join data, content and automation.

Diagnostic audits
CRM program strategies Technical planning

2

Design

personalized content
and dynamic experiences that engage audiences.

Personalization tactics Creative template design Content production

3

Activate

data connections and journey automations that bring programs to life.

Data integration
Journey implementation Platform support

4

Optimize

the effectiveness and efficiency of marketing investments.

Learning agenda Measurement framework Optimization
Client Achievements

Helped top fitness club chain integrate AI-powered content personalization, driving $2MM+ in incremental revenue in six months.

Developed holistic email personalization strategy for premier electronics company to drive awareness, conversion, and loyalty.

Helped major life sciences brand accelerate opportunities by connecting sales and marketing with cross-cloud solutions in Salesforce.

Designed advanced email marketing programs for leading consumer bank using real-time content to drive retention and loyalty.